There are 12 sections to the book and they are arranged in the following manner:
Section 1: Introduction - This is a section simply introduces you to the authors, Kyle & Carson. You also become familiar with affiliate marketing and Pay Per Click (PPC) advertising.
Section 2: Getting Started - This takes you through Google Adwords and shows you how to open an account.
Section 3: Affiliate Programs - Here you you learn about finding affiliate programs, choosing products to promote, using Clickbank.com and finding profitable keywords.
Section 4: Advertise Your Product - Now you get to start your new Adwords campaign. This will cover setting up Ad groups, writing effective adcopy ie adcopy that sells
Section 5: Outsmart Your Competition - In this section you will learn how to outsmart you competition by having a better quality score and by have a landing page that is relevant. You will also cover effective bidding techniques, traffic and cost, and being profitable.
Section 6: Adwords Optimization - This section covers what you can do make sure your campaigns are converting at as high a click through rate (CTR) as possible.
Section 7: Web Pages that Sell - The different types of web pages are reviewed in this section. You will receive guidance on what is best for your campaign.
Section 8: Google Relevancy Slap - From time to time Google slightly changes the way Adwords work. This is know as the Google slap. This section covers what needs to be done to “slap” back.
Section 9: Research & Analysis - One of the most important aspects of a campaign is research and analysis. This section shows you how to properly cover these topics.
Section 10: Success - The main topic here is staying focused. That is what will ultimately lead to your success.
Section 11: Bonus - This covers Low cost advertising techniques and offering bonuses.
Section 12: Resources - As the name suggests this is a list of resources that will come in handy during your campaigns.
As you can see Beating Adwords is a very thorough book that covers all the steps of setting up a successful marketing campaign. Don’t forget the book comes with lifetime updates for free!
The only thing left to do is Get Started.
Do yourself a favor and Click Here! to get your copy of Beating Adwords by Kyle and Carson.
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